HOFEX Connect

The Bridge to Business Opportunities

HOFEX Connect is a one-stop online matchmaking platform which lines you up with global suppliers based on your interests and preferences, offering high-value, engaging and cost-effective business opportunities. Exhibitors spanning various countries & F&B sectors will display their best offerings online, with in-depth company and exhibit profiles available for preview. You can leverage the ultra-flexible settings to narrow down the choice and schedule unlimited meetings from the comfort of your couch!

The first HOFEX Connect concluded with tremendous success on 31 March 2021! The 3-day event has brought thousands of industry players together virtually, unlocking lucrative discussions and countless business deals! 

2021 Facts & Figures

Total Connections


Exhibiting Brands


Engaged Buyers


Show Up Rate

Why HOFEX Connect?

Quality F2F Online Meetings

A premier platform to schedule unlimited meetings and create high-value, immediate business opportunities while meet your individual needs

No Geographical Constraints

Connect with suppliers from the comfort of your couch. A cost-effective, time-saving and safe platform to meet with buyers despite travel restrictions

Matching Intelligence

AI-powered smart recommendation based on your personal preference and interests & reminder system

Hear What our Visitors Say?

Japanese Exhibitors

Frequently Asked Questions

What is the difference between HOFEX Connect and HOFEX? Will there still be HOFEX 2021?

HOFEX Connect and the physical tradeshow HOFEX 2021 are organised by the same team.  In order to offer more networking channels for the industry under the pandemic, our team launched the first online business matchmaking event HOFEX Connect which allows suppliers and buyers to continue their sourcing activity despite geographical constraints.  

Meanwhile, the physical tradeshow HOFEX 2021, originally scheduled from 12-14 May, will be postponed to 7-9 September 2021 at the Hong Kong Convention and Exhibition Centre. Promotion for both events will be carried out concurrently.

Who will you meet at HOFEX Connect?

Over 200 international F&B and hospitality brands and suppliers showcasing a wide array of food & drinks and foodservice equipment, with exhibitors specialised in coffee, bakery & confectionery, wine, meat etc.

Is HOFEX Connect a paid event?

The event is free of charge for buyers. You simply need to pre-register online and activate your account by entering the login details received from 16 March onwards. You can then schedule meetings with suppliers.

If I have already pre-registered for HOFEX Connect, can I gain access to the physical tradeshow HOFEX 2021 in September?

You have to pre-register separately for HOFEX Connect in March and the physical tradeshow HOFEX 2021 in September. HOFEX Connect Pre-registration is now open. HOFEX 2021 Pre-registration details will be announced later.

What is the event schedule for HOFEX Connect?

3 March

Buyer pre-registration launches  

16 March Onwards

Login details sent to pre-registered buyer

17-28 March

Platform opens for meeting scheduling

29-31 March

HOFEX Connect kicks off! Buyers can meet with suppliers online as scheduled