ProWine Asia @ HOFEX

World’s No.1 Wines & Spirits Tradeshow ProWine Asia 2017 is arriving Hong Kong!

Prowine Asia copy

There is no any other wines & spirits tradeshows can compare to the scale and professionalism of ProWine Asia within the region. Modelled after the World’s No.1 Wine & Spirits trade fair ProWein from Germany’s Messe Düsseldorf, ProWine Asia will be hosting the first time in Hong Kong in collaboration with HOFEX during 8 – 11 May 2017 at HKCEC.

Since our announcement in May 2016, major wine countries such as France, Italy, Spain, Portugal, Austria, Greece, Australia, Canada, and South Africa are eager to participate. With strong demand for exhibiting space, the show has expanded in a speeding rate of 50% in comparison to our original plan!

ProWine Asia 2017 sits on the prime location at Hall 5 D-E, just right next to two of the most popular sectors – “Food & Drink” from local well-established companies and “Bean2Cup @ HOFEX” coffee sector. Delight in the convenience and advantage to source a wide variety of catering products and attending the famous “Allworld” competitions on just one floor, it will attract large flow of visitors and F&B leaders to meet & mingle on the 5th floor!


What’s more exciting? Globally renowned Masters of Wine – Jancis Robinson, OBE and Debra Meiburg will also be speaking at our onsite wine seminars! On the first day of the show, Jancis will kick start the seminars by discussing two popular topics “under-appreciated grape varieties” and “how do I judge wine quality”. Her over 40 years of expertise in wine tasting will certainly provide impeccable value to your wine knowledge!

This is the premium tradeshow that you must not miss! Join us now to uncover unlimited opportunities and enjoy 4-day complimentary entry to HOFEX – Asia’s Leading Food & Hospitality Tradeshow!

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What are ProWein and ProWine Asia?

ProWein is ranging as the most important and the world’s leading wine and spirits, organised by Messe Düsseldorf for more than 20 years. Each year, more than hundreds of thousands of visitors will gather in Germany to source the finest products and attending seminars hosted by internationally-renowned wine masters. In order to expand their global market and to serve Asian’s developing taste in wine and spirits, ProWein exported the concept into Asia and organised the first ProWine Asia 2016 in Singapore. Due to its great success and the great demand on the part of exhibitors, the event is now to run every year, alternating between Singapore and Hong Kong. Now, let’s look out for the first ProWine Asia in Hong Kong, hosting in conjunction with HOFEX from 8 – 11 May 2017 at HKCEC!

Prowine_ register now

The logo for the new event as well as press photos and logos for ProWein can be found on the photo database in the “Press Service” section at

Further Information at: or the social networks



ProWine Asia @ HOFEX


Messe Düsseldorf GmbH, Press Office ProWein

: Christiane Schorn, Brigitt e Küppers (Assistant)
: +49 211 4560 991

Messe Düsseldorf China Ltd.

: Cathy Ng
: +852 2143 2281

HOFEX – Hong Kong Exhibition Services

: Karina Yu
: +852 2876 5122