30th Anniversary Partnering Country

Whether you are new or retuning buyers, we sincerely welcome each of you to join HOFEX 2017 to celebrate our 30 years of establishment in Asia’s thriving food and hospitality scene! Founding members including Japan, U.S.A. and U.K. will be the official partnering countries, bringing an unimaginable amount of food delicacies and inspiring events led by opinion speakers right here in Hong Kong! We guarantee this is the show of the year that you don’t want to miss!


Japan flag Day 1: May 8, 2017
JAPAN (Booth: 3F-300/316/400/416)

Based on our theme “Stories from Japan”, we introduce excellent foods and services such as confectioneries, condiments, seafood, meat, sake, kitchen knives and more. We have “Sweet & Snacks”, “Chinese Cuisine”, “Healthy Food”, and “Excellent Culture & Food Services” zones. Every item has its own story and that makes them special.


Location: Event 3C, Hall 3C
12:30-13:00 Opening Ceremony of Japan Pavilion 日本館開幕禮
13:30-14:40 Tasting & Pairing: Chinese Cuisine using Japanese Ingredients with Japanese Sake (Including introduction about “the Certification of Japanese Food and Ingredient Supporter Stores Overseas”)
品嘗及配對:使用日本食材製作的中華料理及日本酒 (另包括「海外日本産食材支援店認證制度」的簡介)Demonstrators講師:
Mr. Albert Au Kwok Keung, Group Executive Chef of Lai Sun F&B Management
歐國強先生, 唐人館行政總廚Mr. Louis Ho, President of Sake Culture Exchange Association
何亮志先生, 日本清酒文化交流會會長
15:30-16:40 Tasting & Pairing: Western Cuisines using Japanese Ingredients with Japanese Sake (Including introduction about “the Certification of Japanese Food and Ingredient Supporter Stores Overseas”)
品嘗及配對:使用日本食材製作的西洋料理及日本酒 (另包括「海外日本産食材支援店認證制度」的簡介)Demonstrators講師:
Mr. Christian Yang, Celebrity Chef / Host of F&B TV Programme
楊尚友先生, 飲食節目主持Ms. Ayuchi Momose, Owner of Sake Bar GINN
百瀬Ayuchi小姐, Sake Bar GINN負責人


R.S.V.P. : JETRO HK – Mr Tanaka Hiroyuki, [email protected] / Mr Nao Chow, [email protected]



USA flag Day 2: May 9, 2017
United States of America (Booth:3D-400/420/434, 3E-100/120)

The U.S. will showcase a dynamic selection of high-quality food and beverages, reflecting traditional and innovative products that are ready for retail and food service applications – come join us for cooking demonstrations featuring many U.S. products at HOFEX on Tuesday 9 May 2017!


Location: Event 3C, Hall 3C

Cooking Demonstrations 美國美食烹飪示範:

11:00-11:45 Alaska Seafood Marketing Institute: Snow crab and pollock roe
阿拉斯加海產市場協會: 雪蟹/狹鱈魚子
12:15-13:00 American Indian Foods: Salmon and wild rice
美洲印第安食品: 三文魚/野米
13:30-14:15 American Egg Board: Pastries/desserts using American eggs
美國雞蛋協會: 美國雞蛋製作的糕點/甜品
14:45-15:30  Etak International: Sausages & bacons
意得國際有限公司: 香腸/煙肉
16:00-16:45 US Meat Export Federation: Beef & pork
美國肉類出口協會: 牛肉/豬肉
17:00-17:30 USA Rice Federation: Rice
美國稻米協會: 米
17:30-18:00 U.S. Dairy Export Council: Cheese
美國乳品出口協會: 芝士


R.S.V.P. : U.S. Agricultural Trade Office Hong Kong – Mr. Chris Li, [email protected] / Ms. Amy Leung, [email protected]



UK flag Day 3: May 10, 2017
United Kingdom (Booth: 3B-320, 3B-400/412/420, 3G-110/316)

Come on a journey across the UK and sample each region’s speciality food and drink: meat, seafood, cheese, whisky, craft beer and confectionery are just some of the things on the menu at the UK, Scottish, Northern Ireland pavilions, and Agriculture & Horticulture Development Board at Meat @ HOFEX. We’re also pleased to invite you to join us for a series of tastings and workshops on Wednesday 10 May, 2017.

渴望遍遊英國, 一嚐每個城郡的美酒佳餚? 我們誠意邀請您於2017年5月10日親臨我們在Meat @HOFEX暨英國農業園藝發展委員會舉行的試食活動及飲食工作坊,一嚐琳瑯滿目的英式肉類、海鮮、芝士、威士忌、手工啤酒及糖果等美食。

Location: Event 3C, Hall 3C
11:00-11:45 Great British Breakfast Tasting: start the day strong with British bangers or a bacon butty
12:15-13:30 Ploughman’s Lunch Tasting: traditional pub-style lunch featuring British farmhouse and premium cheeses
14:00-15:00 Afternoon Tea Tasting: the quintessentially British experience, complete with clotted cream
英式下午茶:配以香濃忌廉 – 經典的英式享受
15:00-16:00 Scottish Surf & Turf reception: the finest Scottish seafood and Scotch beef paired with single malt whiskies and craft beers (Location: Scottish Pavilion 3B-320)
蘇格蘭海陸大餐:優質蘇格蘭海鮮及牛肉,配以單一麥芽威士忌及手工啤酒(位於蘇格蘭展區 3B-320)
16:30-18:00 Networking Reception: discover the great taste of Britain & Northern Ireland, and meet the people behind the brands (Location: UK, Scottish & Northern Ireland Pavilions 3B-400/412/420)
交流酒會:探索英國美食,與食物品牌的代表交流(位於英國、蘇格蘭及北愛爾蘭展區 3B-400/412/420)
Location: Event 3G, Hall 3G (Meat @ HOFEX)
11:00-11:30 A cutting demonstration of English beef – The Royal Standard
The Royal Standard刀切示範英式牛肉
12:00-12:30 The versatility of English lamb
12:00-12:30 The versatility of English lamb
14:00-14:30 British sausages galore

R.S.V.P. : British Consulate General – Ms. Alice Chan, [email protected]


N.B. These programmes are provisional and subject to change by organisers without prior notice.